A free tool by Exportlab
Create a brand kit from your website
Bring what already makes your brand yours: copy, images, logo, colours and fonts. In a folder for your next website or AI project.
Free. ZIP download requires a newsletter subscription and email confirmation.
Colours
#ffffff
#0b0b0c
#000000
Fonts
Aa. Inter
Inter found; heading and body assignment is uncertain.
Images
From website to brand kit in 55 seconds
Actual exportlab.io recording: analysis, ZIP download and extracted brief. Silent, with on-screen explanations. Waiting times are shortened.
Read the video transcript
Open your own website, or one you are authorised to extract, in Brand Kit. Review the colours, font families, images and page copy. The recording reopens a completed analysis with 25 pages and 287 files. To download the free ZIP, subscribe to the newsletter and confirm your email address. Then download and extract the ZIP. The actual project folder includes CLAUDE.md, brandkit.json, images and page copy. Ask your AI tool to read CLAUDE.md first, and check facts and sources before reusing the material.
One folder. A shared starting point.
Give your team and AI tool usable files instead of a collection of screenshots.
- CLAUDE.mdStart with the brief
- An orientation for the AI tool: which files are available and which gaps it must not fill on its own.
- brandkit.jsonYour brand as data
- Keep discovered brand colours, fonts and logo in a structured format. Missing information stays visible.
- pages/ · SUMMARY.mdThe words you already have
- Page copy as Markdown with headings and sources. Content stays in its original language.
- images/ · tokens.cssMaterial you can work with
- Images with sources and alt text, plus measured design values for your project.
From URL to project.
- 01
Enter your own website
Open Brand Kit and confirm that you have permission to read the public website.
- 02
Review the result
Check copy, images, colours and fonts. Review missing information and uncertain findings too.
- 03
Download the folder
Confirm your newsletter subscription by email, download the ZIP and extract it for your project.
For what comes after the website.
A starting point for a redesign
Collect existing content and visual references before designing the next website.
A clearer client brief
Separate material you already have from questions your client still needs to answer.
Context for AI
Add the folder to your project. Ask the tool to read the brief first and use the supplied sources.
Before you start.
Up to 25 public pages per run. No content behind logins; robots.txt is respected. Results remain available for seven days. Incomplete pages and uncertain findings need review. Extraction does not transfer usage rights.
A few useful answers.
Is Brand Kit free?
Yes. No Exportlab account or payment details are required. To download the ZIP, subscribe to the newsletter and confirm your email address. You can unsubscribe at any time.
Does Brand Kit create a new brand?
Brand Kit organises what it finds on your existing website. It does not create a new logo, brand strategy or complete new website.
Can I use a client website?
Yes, if you are authorised to have it read. The tool respects robots.txt and does not read pages behind a login. Check usage rights for copy, images and fonts before reusing them.
Can I use the folder with AI?
Yes. Use a tool that can read local project files. Extract the ZIP and ask it to read CLAUDE.md first. You still need to review the AI output.
Your starting point is already there.
Turn your existing website into a foundation for the next project.
Read my websiteFree. ZIP download requires a newsletter subscription and email confirmation.